Some people find they love blogging so much that they want to do more of it. And sometimes, the urge to start and manage a second blog becomes too tempting to resist. That’s why many blogs fail — because people aren’t prepared for them. You’d think, already having one blog, you’d know better. But we’re writers, we’re not perfect — sometimes we make bad decisions that can hurt one or both of your blogs.
In this post, I’ll mostly be talking about starting a second blog on top of one you plan to continue keeping up with — not starting another blog to replace one you’re leaving behind. Most people assume they can keep up with more than one blog simultaneously, underestimating the amount of work that goes into each — causing both to fall apart. I don’t want that to happen to you. So here’s what you should think about before adding more blogging responsibilities onto your plate.
What’s the real reason you want to do this?
Are you starting a second blog because you’re bored with the first one — or because you’re bored in general? Because you need a place to dump your thoughts? To snag a domain name while it’s available? Because it just sounds like a good idea? Your main priority, in considering any blog, should be how it can serve an audience. Sure, there’s probably something in it for you, too. But if it’s not something that will interest, assist, or inform someone else, you’re not doing a great job of building a solid foundation for a blog you want to grow and develop over a span of years. A blog is a big commitment. If you’re serious about a second, ask yourself why you really want to do it.
Are you willing/able to dedicate enough time to your new blog?
A blog takes more effort in the beginning, though it might seem otherwise. You’re ideally supposed to prepare posts ahead of time to give your archives a boost before an official launch. You typically need to do more promotion and outreach to attract first-time audience members. You’re not quite as free to make mistakes or fail to keep promises. In other words, it’s going to take a lot — a LOT — more time than the blog you likely already have, whether it’s small or a bit larger in size. Are you prepared and willing to put in the time and effort necessary to grow a new blog, on top of the work you’re already putting into the first one? If not — and be honest with yourself here — you might want to hold off, or decide against the idea altogether, at least for now.
Do you have a consistent schedule gap that needs filling?
If you’re anything like me, you start looking to fill scheduling gaps as soon as they appear. This approach won’t work if you don’t have a consistent schedule in place already. I held off on the urge to start a second blog earlier this year because my freelancing schedule became too unpredictable. You don’t want to commit to something one week and then realize three weeks later you no longer have room to fit it in. Scheduling, as a blogger, is everything. One of the easiest ways a second blog can fail is if you’re unsure whether or not you can keep up with it over the coming weeks, months, and years. Just because you can’t do it now, doesn’t mean you can’t in the future.
Could you afford to hire someone to help you?
Sometimes, multiple blogs are more than possible — with help. But do NOT expect to find someone who will help manage one or multiple of your blogs without offering something in return. If you can’t afford to pay someone, at least offer them control over half of your posting schedule (ideally with credit, not ghostwritten) in exchange for helping you moderate comments, source photos, keep up with social media accounts — if you both agree that’s a fair deal. Understand that often, growing a business, even a blog, means dedicating some of your income and/or resources to hiring people who will help you make the best use of your time. If you can’t, or aren’t willing to do that, maybe stick to just one blog until that status changes.
Meg is the creator of Novelty Revisions, dedicated to helping writers put their ideas into words. She is a freelance writer and a nine-time NaNoWriMo winner with work published in Teen Ink, Success Story, Lifehack and USA TODAY College. Follow Meg on Twitter for tweets about writing, food and nerdy things.