There’s only one day a year we don’t hate commercial breaks. Football fans and non-fans alike chatter through the game and hush the room at the first sign of a brief advertisement hiatus. “Best and Worst Super Bowl Ads of [Insert Year Here]” articles pop up online before the game even ends.
Why are we so obsessed with 120-second intervals of marketing binge sessions? Because, once a year, there is hope of finding a commercial we’ll never forget. Continue reading “How to Grasp Your Audience Like You’re Writing a Super Bowl Commercial”
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