1. You don’t know what you really want to write about yet.
2. You have a lot going on, and just haven’t made the time for it lately.
3. Or, more accurately, your time management skills need some work. (You know who you are.)
4. You’re not sure spending time on the thing you REALLY want to work on will actually be worth it.
5. You’re mostly writing about what you know your friends/family would be interested in reading.
6. You’re sticking with what’s most popular, because it’s safer.
7. You know what’s going to — and what isn’t going to — make you the most money.
8. You haven’t broken into your “niche space” yet, or don’t know how to.
9. You’re convinced it’s not “unique” enough to matter.
10. Two words: Self. Doubt.
11. You know getting it “right” is going to take a lot of work, and that’s really, really overwhelming.
12. It’s “not the right time.” Later. Not yet.
Meg is the creator of Novelty Revisions, dedicated to helping writers put their ideas into words. She is a staff writer with The Cheat Sheet, a freelance editor and writer, and a 10-time NaNoWriMo winner. Follow Meg on Twitter for tweets about writing, food and nerdy things.