1. You need to keep practicing your storytelling skills with some social accountability built in.
2. You just love to write but don’t have anywhere else to put your words (yet).
3. You’ve thought through the idea (at least a little bit) and truly believe you can make it work and stick with it long-term.
4. You eventually want to write a book on Topic X, and blogging about it might help you reach that goal someday.
5. You’re trying to decide on a “niche” your writing fits into. A blog focused on one niche may be worth trying.
6. You have thoughts/opinions/ideas and want to share them all in one place.
7. You’re a credible authority on a topic and want to share information with a curious audience.
8. It can be a good way to connect with other writers/future readers, if you’re smart and strategic about it.
9. You want to share your experiences with an audience — your story might help a stranger, or a friend.
10. Posting on a blog consistently might help you keep up with other writing projects, too. Sometimes, the busier, the better. Sometimes.
11. It’s something you want to do — you’re even a little excited about it!
12. You know it might not get you a book deal or a job anytime soon. But it’s, at least, a place to start.
Meg is the creator of Novelty Revisions, dedicated to helping writers put their ideas into words. She is a staff writer with The Cheat Sheet, a freelance editor and writer, and a 10-time NaNoWriMo winner. Follow Meg on Twitter for tweets about writing, food and nerdy things.